By Lorna
The Clothes Show Live is the biggest fashion and beauty event worldwide and serves to highlight the latest high street and designer collections in spectacular style. It is held annually in Birmingham NEC, which boast a 6500 capacity fashion theatre for the live catwalk show. This is the 21st year of the Clothes Show Live and I went along today to search out the BEST ECO STYLE that was on offer for all of us Eco Goddesses....
1. Environmental Justice Foundation
THE ENVIRONMENTAL JUSTICE FOUNDATION had a brilliant stall, which served as a sneak previous showcase for their new range of ‘Best of British’ designer collaboration t-shirts, featuring the designs of Alice Temperley, Richard Nicoll, Jenny Packham and Ciel. The stand succeeded in tempting even the most fashion conscious of girls in to find out more and buy a pre-release EJF t-shirt. I’m sure it had absolutely nothing to do with the posters of one of the male models from the catwalk show posing in an EJF t-shirt... no nothing at all! Ahem!
I caught up with eco fashionistas Laura and India who were buying T-shirts and learning more from expert Larissa (from EJF), about the life changing pros of buying organic cotton... pictured below.
EJF believes children should not be forced to work in cotton fields and that cotton should be grown organically without pesticides, which poison the land and the farmers, which work on it. The proceeds from each of these designer collaborated t-shirts sold goes to support EJF in their work. To find out more about EJF's previous designer collection read Naomi's christmas wish-list post by clicking here.
2. Junk Jewels
JUNK JEWELS were an amazing ethical find... as they design and make a veritable feast of gorgeous romantic, dreamy vintage-inspired jewellery! I met with Zoe Jones, founder of Junk Jewels who told me that they LOVE vintage and although some pieces are new they try and use as much vintage and recycled jewels as possible. There were literally swarms of girls trying on these beautiful trinkets and rightly so... as these one-off pieces are simple charming!
If you order online you can choose from two different chain lengths and bracelet sizes for you chosen vintage charm and the prices are unbelievably reasonable starting at just £6 for a bracelet and £8 for a necklace!
If you’re a London dweller, check out the new Junk Jewels collection every Saturday at Portobello market, Notting Hill. You can even use their pick’n’mix service to create your own custom jewellery!
3.Komodo
Unlike Junk Jewels, KOMODO are clothes show veterans and are an ethical brand, which has become massively well known worldwide. Komodo have been in business 20 years, working with eco-friendly materials and following a philosophy of ethical business and social responsibility. Although komodo are definitely worth checking out for their organic cotton shirts and range of winter warmers, which come in a variety of rich dark blues and warm earthy tones, I think their real strength lies in the beautiful organic cotton summer dresses they produce. Now it may sound odd, that I write that statement in December, when it is OFFICALLY FREEZING (at least in the UK it is!) but I do have a good reason!... If you check out the Komodo website they have an amazing sale on, featuring lots of beautiful summer dresses. If was you Eco Goddesses, I would show of my pre-planning skills, think well ahead and snap up a chic summery ethical bargain!!
Also ethically exhibiting at the clothes show live 2009 were The North Circular, Life's Not Fair But My Knickers Are and Terra Plana.
To find out more about EJF read our previous post by Naomi here or check out the EJF website http://www.ejfoundation.org/
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