Eco floral explosion at H&M this spring

By Lorna

H&M deserve a medal for this new collection, or at very least a big gold star!!

Romantic, exotic and abstract, the Garden Collection says it with flowers. The floral looks are inspired by sun-drenched landscapes, chlorophyll-green gardens and a chic updated version of 70s flower power. The collection boasts ultra feminine chiffon dresses made from recycled polyester (made from PET bottles or textile waste), super soft beige lightweight anoraks made from tencel (a renewable material with minimal environmental impact) and a whole host of floral printed organic cotton dresses, shorts and tops. The romantic garden collection is made entirely from sustainable, organic and recycled materials!

The Garden Collection launches officially on the 25th March, but I went into my local H&M to see if any of it was already in store. What I found was some truly gorgeous pieces from the range (loving the floral shorts) and a lot more besides...

H&M have impressively avoided the standard high street ‘lip service’ to the ethical fashion market and instead have presented a truly BEAUTIFUL floral inspired collection. This collection is only the tip of their complete commitment to pushing organic and sustainable fashion. H&M are members of the Organic Exchange, which is a non-profit, member based organization dedicated to expanding the organic cotton market and other sustainable textiles. As well as ‘green tags’ on the Garden collection, I found green tags on a whole host of other garments across the store. Lots of the women’s basics are now made from organic cotton, also men’s polo shirts and PJ trousers and even some accessories. As I wandered around the store, I kept finding more and more green tags, a lush bleached denim puff sleeve shirt made from Tencel, organic cotton Paris style striped t-shirts, organic linen tailored shorts, organic cotton maternity tops, the list went on.

This Garden collection is the initiation of something really accessible, affordable (£6.99- £34.99) and beautiful and I feel massively inspired that such an iconic high street store has made such a big commitment to creating fashion forward sustainable clothes. H&M have now set the benchmark for other high street retailers to live up to, they have proved it is possible to keep the price down and make beautiful sustainable product. I for one will definitely be in store on March the 25th buying this beautiful red dress (at £29.99) if nothing else!