She Died Of Beauty.

By Lorna

At Eco Goddess, we love it when we see famous models using their positions on global beauty pedestals to promote chic ethical fashion. Erin O’Connor has always been a model that supports smaller brands and issues she believes in but she has now taken it one step further... London Fashion Week 2010 saw the launch of a new brand designed by Erin and her long-standing friend, stylist Kate Halfpenny – She Died Of Beauty.

The range is a simple and concise collection of monochrome organic cotton typographic t-shirts and bags which play on the brand’s name. The inspiration behind the collection comes from the desire to make “a teasing yet affectionate tickle_ at the fashion industry we continue to love, honor and serve”.

The signature style of She Died Of Beauty is witty, purposeful and un-apologetic – in their own words,

“the very visual nature of fashion is to manipulate and exaggerate almost everything. We loved the idea of twisting a polite sentiment into a naughty yet, frivolously funny statement that we hope will appeal to all.”

The core brand philosophy is based upon ethically and organically sourced materials important to both Erin & Kate. All products are manufactured solely using sustainable energy generated from wind and solar power. “after all, there’s no reason why style and conscience can’t co-exist!”, say the design duo. Amen to that girls!!

From £20 per bag and £40 per t-shirt, you can check out all the styles here.

Facts: She Died Of Beauty, Erin O’Connor, Kate Halfpenny, Organic Cotton, T-shirt & Bags, LFW 2010.