TOMS launches Eyewear!!

By Lorna

You know TOMS shoes right? They're the espadrille style shoes stocked in Office. When you buy one pair of TOMS, they also give one to a child in need. Shoes protect these kids from tons of diseases and such a simple idea is saving lives globally. Having reached the massive milestone of 1million pairs given out, TOMS have turned their attention to a new way of addressing a global need - EYEWEAR. TOMS is no longer a shoe company it is now a One for One company. You buy one pair of their sunglasses, someone in the world gets their sight back. Its as simple and effective as that. Truly an amazing example of corporate philanthropy! (I wish I had thought of it!) These 'Classics 101' are my fav...

If you want to read more about how this project came about here is Blake's (the genius behind TOMS) blog post explaining in his very own words... enjoy and feel inspired!

FACTS: One for One Company, TOMS, EYEWEAR, SHOES, CORPORATE PHILANTHROPY