Saturday, 19 June 2010

Smell sweeter with DKNY

by Naomi

Any self-respecting lady's dressing table isn't complete without a signature perfume (or a few in my case!). So if you are looking for a new scent, check out DKNY's latest creation: pureDKNY.

DKNY is making a bold statement, introducing the fragrance as "a moment of calm, to find beauty in living simply, taking time out for the things that are closest to your heart: love, joy, comfort, embracing relationships and finding community".

Fortunately the ideals extend to more than just the concept; DKNY is using vanilla from Uganda and helping to build long-term vanilla production there in association with humanitarian organisation, CARE. The 15-month project will reach 900 farmers in rural communities, 60 per cent of whom are women, and enable them access savings and credit to help with health care and school fees. Furthermore, the packaging is made from certified paper which is biodegradable and compostable.

But, lets face it, no-one is going to buy perfume just for its eco credentials. I haven't had a chance to test pureDKNY yet, but according to perfume magazine,, "The fragrance opens with Ugandan vanilla, dewdrop floral petals, lotus and Bulgarian rose. A heart beats in rhythm of exotic flowers - jasmine, freesia and orchid, while a base finishes the pure composition with white amber, sandalwood and vanilla in water." Sounds like it could be worth a try!

Prices at Boots are: £32 for 30ml EDT, £45 for 50ml EDT and £61.50 for 100ml EDT.

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