Ascension launches London flagship store... the first dedicated ethical fashion store in Central London!!!

By Lorna

Last night saw the press launch of the London Ascension Flagship store and as your dedicated ecogoddess fashion researchers, myself and Naomi headed down to check it out! ...

The Ascension Flagship Store is at St. Christopher’s Place, in the heart of London’s West End and is a really beautiful fresh showcase for a collection of outstanding ethical and sustainable brands. The own label Ascension and Ascension Originals collections are showcased in store, along with over 50 other delicious ethical brands... including Edun, Beautiful Soul, Bllack, Fin, Frank & Faith, Kuyichi, Annie Greenabelle and Stewart & Brown.

The design of the store itself maintains an aesthetic of understated elegance, which reflects the company’s heritage. I was particularly loving the art installations from Christine Sterlini with her gorgeous ceramic butterflies fluttering up the staircase. These butterflies are also hidden allover London raising awareness of mental health issues in collaboration with the charity organization Cooltan Arts. This is just one example of how Ascension has chosen authenticity and depth over the high street shop fit norm in order to create a space that feels really special. There is even a mini library where you can read up on sum eco goddess tips from Divine fair-trade chocolate cookbooks or eco style bibles!

Previously in an attempt to shop ethically (on a budget!) I have been slightly addicted to eBay, charity shops and ethical sample sales, however the Ascension Store has now set a precedence for high street stores by playing host to such a carefully selected range of beautiful and different ethical brands, which are all comparable in price to their high street counterparts! The Ascension store should be clearly marked on all eco goddess’ radars as a must visit store for all your sustainable fashion needs!!

And as the tagline of the store states...ALL YOU NEED IS LOVE! x

To see more pics of the store visit http://www.ascensiononline.com/Blog/post/Ascension-London-Press-Event-What-an-Evening!.aspx

To view Ascension clothing visit www.ascensiononline.com