Beware of the Dark this A/W.....BLLACK NOIR & NOIR Girls are fierce!

By Lorna

Pounding down the catwalk with smolderingly dark black Kohl eyes and poker straight hair, these girls have a darkness about them that is both breathtakingly beautiful and strikingly fierce. They will look incredible, dress immaculately stylishly and eat your boyfriends for breakfast! These are no ordinary eco-goddesses... dressed in glittering molten shades these Noir girls are a whole new breed of eco sophistication and sex appeal! 

BLLACK NOIR is the new diffusion line from NOIR (launched last year), and is described as a brand for young eco aware women with a look that’s edgy, exclusive and rock ‘n’ roll.  For this season (A/W 09-10) Ingwersen (founder of Noir) stated that he wanted the Noir and Bllack Noir collections to show that "sexiness, luxury, fashion and corporate social responsibility can work beautifully together in harmony".  This statement was followed by an array of beautifully sharp tailored jackets, skinny fitted pants and liquid draped looks in every molten shade imaginable. Heavily sequined Harem pants and flowing diaphanous bandeau gowns set the mood for a darkly enchanting luxe Noir collection.

As a self-confessed fashion addict, Noir is one of my favorite brands. Noir was founded in 2007 with a mission to be " the first brand to bring sophistication and sexiness to corporate social responsibility". I discovered Noir whilst at University studying fashion... I had by then decided I wanted to be an ethical designer and in a market flooded with hemp t-shirts, I lusted for a taste of high fashion in the ethical market, then came LFW A/W 06 07 and the 1^st Noir collection...

I’ll be honest in terms of design crushes...that was it.... I was in LoVE! 3 years later and I remain a massive fan of this label, (to the point where I booked a weekend trip to Copenhagen last Christmas just so that I could meet Mr Ingwersen for a coffee.) Seriously eco-goddesses take my word for it.... check out this label.... it is SO ROCK & ROLL, IT HURTS!

The BLLACK NOIR A/W 09 collection is now available at asos.com 

The NOIR A/W 09 collection is available at Harvey Nichols in London (see NOIR website for other stockists)