Thursday, 15 September 2011

EDUN - CATWALK REPORT - New York Spring/Summer 2012

By Lorna

EXCITING TIMES!!!!!! New York fashion week is going on as I type and London Fashion Week starts on friday (16th). Most of my friends are frantically cutting patterns, sewing together final outfits, printing lookbooks and sending out invites. One of the New York shows I was most looking forward to was ethical label EDUN. Since Sharon Wauchob took the creative direction reins, this label has had a profound injection of style and craftsmanship. The SS12 show featured a skillful mash-up of iconic florals overprinted with african patterns, mesh sportswear references and a beautiful optomistic pallete of red and blue hues. Edun supports six factories accross Africa where 37 per cent of the women's line is made, the label's ethos being ''Trade not Aid''. I LOVE IT!!

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